Stuff is New Zealand’s largest media company and in April this year it embarked on a campaign to re-design all nine of its newspapers. Here is what one reader had […]
About a year ago, the New York Times hired managing director, Janis Huang because it was bringing its media-buying in-house. Lucia Moses discusses this move and its impact in this article.
Producing articles about every property sold is no easy feat, especially with over 100 000 homes being sold per year. This is according to MittMedia data and the reason for […]
The Ozone Project is a collaborative effort between Guardian News & Media, The Telegraph and News UK. The project launches in August this year. The Ozone Project is a new […]
Undelivered. That is the status of the speech that John F. Kennedy had prepared to present at the Trade Mart in Dallas, Texas on 22nd November, 1963. In JFK Unsilenced, […]
NEWS RELEASE […]
“Ads24 presents Food for Thought” campaign, is selected as one of the best from six world regions at the INMA’s 88th-Annual World Congress in Washington, D.C.
Rothco creates a world first, for press advertising, for Ireland’s largest telecom, eir. For the black spots campaign, click eir – black spots
The EU General Data Protection Regulation (GDPR) goes into effect today. Here is a White Paper published by Novation Consulting, which compares and contrasts the GDPR to the Protection of […]
This PrintPower article, A picture tells 110 words, contrasts print in a digital world.
Shelley Seale’s blog explores how head of audience at The Globe and Mail, Cynthia Young’s Audience Design Thinking, re-engineered its newsroom.
The theme in Sharon Edmondston’s selection of the best print ads this week, have a particular focus on public, charitable interests. She is Creative Director at M&C Saatchi, Sydney. http://www.bestadsontv.com/ad/93197/WWF-Burning-Elephant http://www.bestadsontv.com/ad/93124/International-Day-of-Forests-Save-Forests […]
The best print advertising utilises the inherent strengths of the medium and the winning ads this week combine both brand technological innovation and creative innovation. http://www.bestadsontv.com/ad/92591/KFC-FCK-Apology http://www.bestadsontv.com/ad/92550/Smart-Parking http://www.bestadsontv.com/ad/92572/Prezzemolo-Vitale-Andy http://www.bestadsontv.com/ad/92575/Honda-Change-Is-Here http://www.bestadsontv.com/ad/92463/Samsung-VC4000-ELEPHant […]
It is interesting how frequently the best print ads feature topics of social responsibility. While the target market is clearly higher income earners, these ads show that advertising can reach […]
Natasha Fourie is a strategist at The Space Station and in this article she addresses four strategies for planners and marketers to use as they navigate the challenges that come with […]
Author, editor and expert in print media, Danette Breitenbach, covered the PAMS Launch presentation at the Bryanston Country Club on 13 February, 2018. Her reflections from the day are in […]
The PRC launched its new Publisher Audience Measurement Survey (PAMS) on the 13th and 14th February 2018. The presentation below was delivered in Johannesburg and Cape Town by Terry Murphy of […]
The PAMS 2017 questionnaire was in field from July-November 2017 and measured audiences across all reading platforms. The main objective of the study was to “provide an innovative ‘Gold Standard’ […]
This Print Power article unpacks a Programmatic case study, by the insight team at Britain’s Royal Mail MarketReach, for retail brand JD Williams’ campaign. The objective of the campaign was to […]
Each campaign challenges us to re-think the magnitude of the print medium’s creative potential. US Airline Jet Blue makes an edible ad Coca Cola print ad becomes an amplifier for […]
Last month, Media Viking Week took INMA delegates on a media study tour in Scandinavia from 25-29 September 2017. In this blog post, INMA Executive Director/CEO, Earl J. Wilkinson provides a […]
The proof is simple: “magazine brands help tell stories and sell products for advertisers”. This article illustrates how and why. Proof that magazine media still deliver the best results for […]
The 2017 Presentation of the Establishment Survey Full Year Results ES Sept 2017 Full Year Release
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] This Media Update article expands arguments on the efficacy of print. [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
For a branded view of this report and the 250 other measures in BrandMapp please contact Stuart Lowe at WhyFive on email@example.com. The BrandMapp 2017 Print Media Report
Insights from the Establishment Survey show that readers are more likely to earn more than non-readers across the entire spectrum of society. PRC READ LAUNCH APRIL 2017 (RICH)
The magazine media industry continues its journey to grow its digital assets and still leverage its lucrative print advertising and circulation businesses. Along the way, the industry has faced challenges of […]
Businesses innovate or businesses die. It’s that simple. Successful businesses stand out because they make innovation a priority and put their money where their mouth is. We’ve validated through in-market […]