Peter Langschmidt on LSMs and the change to SEMs

In this interview, on the Redzone Channel with Editor in Chief Jeremy Maggs, the PRC’s Research Consultant Peter Langschmidt, discusses “LSMs and the change to SEMs“. The Redzone is South Africa’s […]

Best of Print Ads: In praise of straight, clever print

“Print that is just print” is what this week’s guest judge, Emily Beautrais at Clemenger BBDO, Wellington, defines as the magic of the medium. Her selections are: http://www.bestadsontv.com/ad/93610/The-Chaeli-Campaign-Motivation http://www.bestadsontv.com/ad/93680/Joy-Fuck-Traffic http://www.bestadsontv.com/ad/93668/Eurowings-Just-fly-there-Floating […]

Best of Print Ads: Always make the point

Guest Judge, Per Pedersen, chose The Wild Detectives Bookstore and Volkswagen as the winner and runner up ads, this week, because they simply make the point. http://www.bestadsontv.com/ad/93538/The-Wild-Detectives-Bookstore-Bathroom http://www.bestadsontv.com/ad/93447/Volkswagen-One-Accident-Is-Enough-Island http://www.bestadsontv.com/ad/93534/Pelikan-Dolar http://www.bestadsontv.com/ad/93523/PAVE-Play […]

Best of Print Ads: Money that grows on trees

The theme in Sharon Edmondston’s selection of the best print ads this week, have a particular focus on public, charitable interests. She is Creative Director at M&C Saatchi, Sydney. http://www.bestadsontv.com/ad/93197/WWF-Burning-Elephant http://www.bestadsontv.com/ad/93124/International-Day-of-Forests-Save-Forests […]

Best of Print Ads: The best six

This week the best print ads selected by guest judge Matthew Sharp Fera feature Lego, McCann, The Economist, Union Cafe, MacCoffee and the Associaçāo de Mulheres Contra a Violência http://www.bestadsontv.com/ad/93072/BMW-Motorad-Child-spirit http://www.bestadsontv.com/ad/92912/MacCoffee-Thomas-Edison […]

Best of Print Ads: What do health and ice cream have in common?

The power of print advertising: to build and strengthen brand recognition. http://www.bestadsontv.com/ad/92717/Zero-Discrimination-Day-End-Blood-Discrimination http://www.bestadsontv.com/ad/92677/McDonalds-1-Dirham-Coin-1-Dirham-Cone http://www.bestadsontv.com/ad/92684/KKT-Orthopedic-Spine-Center-Bahrain-Painkillers-Alligators http://www.bestadsontv.com/ad/92649/Novartis-Bicycle http://www.bestadsontv.com/ad/92651/Red-Cross-Blood-Donation http://www.bestadsontv.com/ad/92596/Simba-Sponge-Highly-absorbent-sponge  

PAMS: Fusing the future

Author, editor and expert in print media, Danette Breitenbach, covered the PAMS Launch presentation at the Bryanston Country Club on 13 February, 2018. Her reflections from the day are in […]

“A magazine is a beautiful physical object that offers respite from social media”

Alex Bilmes, Editor of Esquire, believes magazine trends in 2018 will pursue a strategy to go more upmarket in an effort to drive magazines sales upwards. This article in the […]