by PRC | Apr 3, 2019 | Best of Print Ads
This week’s 6 of the Best are reviewed by Tom Kraemer, senior vice president, senior creative director at BBDO, New York. BEST PRINT Winner: Corona Paint. This clever print ad has a nice, little reward for readers who solve the visual, wait-what-am-I-looking-at?...
by PRC | Mar 28, 2019 | Best of Print Ads
This week’s 6 of the Best are reviewed by Maria Devereux, creative director at Colenso BBDO, Auckland. BEST PRINT Winner: SNCF Intercites ‘Train Station’. This beautiful piece of illustration reminds me of an Art Deco vintage travel poster but shows...
by PRC | Mar 20, 2019 | Power of Print
Jessie Sampson, Communications Manager, Newsworks in London makes a case for contextual print advertising. One of the great advantages of newspaper ads is that brands can amplify their messages via clever contextual placement. We know newspapers offer an engaged...
by PRC | Mar 15, 2019 | Read To Remember
It’s extremely interesting to see how the brain actually works when it comes to seeing adverts online! According to this article adverts that appear alongside premium editorial content are processed by the brain more effectively than those that appear alongside...
by PRC | Mar 13, 2019 | Best of Print Ads
This week’s 6 of the Best are reviewed by Joakim Borgstrom, executive creative director at BBH Singapore. BEST PRINT Winner: Offset by Shutterstock ‘Playing with baby’. This idea breaks the mould and makes me question my own unconscious bias. More of...
