by PRC | Nov 9, 2018 | Power of Print
Dublin Zoo’s marketing team picked a quiet spot amid the noise to break some pretty important news. Proof, if ever it were needed, that loud and expensive isn’t always the effective option. Press is the natural place for important messages In the February 16 issue of...
by PRC | Nov 7, 2018 | Power of Print
In a bid to educate the younger generation on environmental issues, Yorkshire Tea and Goodstuff used newspapers to engage children and parents in an innovative ‘colouring in’ campaign. The challenge – increase awareness among parents and their...
by PRC | Oct 16, 2018 | Power of Print
Damon Kiesow has published a report titled, What It Takes to Shift a News Organization to Reader Revenue. This report is intended as a brief guide to the technical and strategic challenges that arise when building a subscription program. It is a must read. You can...
by PRC | Oct 9, 2018 | Power of Print
Data from a recent survey by the Advertising Association/WARC Expenditure Report has indicated that digital and print newspaper expenditure between 2006 and 2007 decreased by 9.2% with total spend in 2016 at £2.1 bn and £1.9bn in 2017. Please follow and like...
by PRC | Sep 18, 2018 | Best of Print Ads
Nike’s winning newspaper campaign is one of the best examples of … print. ….They really killed it. Please follow and like...
