PRC and Nielsen launch first fused survey in South Africa

The PRC (Publisher Research Council) and Nielsen launched the first ever fused dataset in South Africa at packed out launch events in Johannesburg and Cape Town. This new and comprehensive brand dataset is changing the face of research in this country while adapting...

Utilising technology for better research

Advances in technology and computing power make it possible to fuse multiple research surveys. Essentially there is no more need for outdated brand diaries in 2018. “Picture this,” says Peter Langschmidt, consultant to the PRC (Publisher Research Council)....

The power of the written word

“Which works best – text or images?” This self-titled Newsworks article compares the data between ads that are text only, image only and a combination of both, in determining the relationship between engagement and action in the purchase decision....