Power of Print: The Telegraph and Mastercard team up for UK media first

This Newsworks article highlights how The Telegraph newspaper partnered with Mastercard to create an immersive storytelling experience for its readers through the AMP Stories format.

Power of Print: Australian newspaper masthead readership is up 3.2%

Roy Morgan’s Single Source survey of 50,014 Australians aged 14+ shows that 80% of the population read or access newspapers, in an average 7 day period, via print or online […]

‘print is dead’ – then why do even the tech giants use it for their apology ads?

A recent study by ebiquity: Re-Evaluating Media Research, “found that newspapers’ performance outperform marketers’ perceptions” of the channel’s inherent strengths. It is good news that print media enjoys higher levels of […]

Australians prefer radio for breakfast, TV after dinner

This market research update from Roy Morgan shows that 27.9% Australians prefer radio for breakfast. It also shows that reading a print or online newspaper is a favourite breakfast time […]