Power of Print: 3 in 4 people in GB read newsbrands every week

Half the population in Great Britain read newsbrands via mobile devices every week. This is data from the latest PAMCo Print & Digital study on the consumption of newsbrands. More […]

Power of Print: Quality editorial environments matter

Long-term memory encoding, engagement and emotional intensity are key research metrics identified in a brain science study underwritten by Newsworks and the Association for Online Publishing. The Newsworks article outlines findings from […]

Best of Print Ads: Elegant, beautiful, ancient expression of advertising

With no winning “Best Ad” selected this week, guest judge Eugen Suman reminisces that these days, “you rarely find print work worthy of the history of the medium.” Eugen is […]

Power of Print: Globe and Mail campaign influences public policy

A 10 month multi-platform marketing campaign by Canadian Globe and Mail goes beyond eliciting positive responses from its readers to influence action from Government. Blog author, Katrina Bolak, discusses the […]

Best of Print Ads: Lara Page, Ellen Musk and Jenny Bezos

Guest judge, Alvaro Rodrigues is CEO and CCO at Fullpack, Brasil. His first place selection goes to Forbes Magazine Brasil. Forbes Brasil Magazine. Female versions of the most iconic billionaires […]

Power of Print: Philadelphia invites Telegraph readers to discover everyday deliciousness

A Philadelphia campaign highlights the power of print to engage readers. It showcases one of Newsworks effective examples of digital and print advertising campaigns.  

What the newspaper industry now needs to tell advertisers

This Marketing Week article, How newspapers can convince advertisers to return to print, highlights all the major arguments for why print remains the most effective medium to increase PROI. You can […]

Power of Print: The Telegraph and Mastercard team up for UK media first

This Newsworks article highlights how The Telegraph newspaper partnered with Mastercard to create an immersive storytelling experience for its readers through the AMP Stories format.

Unilever threatens to pull adspend from platforms that ‘breed division’

Unilever and Procter and Gamble have challenged the digital media supply chain to be more accountable to building social responsibility. In this article, Unilever’s marketing boss, Keith Weed, outlines his […]

Best of Print Ads: Simple Ideas Make a Difference

These ads show that when a compelling argument is brought alive by a creative in print, “simple ideas make a difference”. GPS Lifetime Magazine REPRO Foundation Apple Kokopelli Hostels Sometimes […]

Power of Print: More Australian women agree catalogues best media for alcoholic beverages

This Roy Morgan study found that catalogues are the media most Australians prefer for alcoholic beverage purchases ahead of Internet search The chart below ranks the media for purchasing alcohol.

“A magazine is a beautiful physical object that offers respite from social media”

Alex Bilmes, Editor of Esquire, believes magazine trends in 2018 will pursue a strategy to go more upmarket in an effort to drive magazines sales upwards. This article in the […]