By Josephine Buys, CEO, Publisher Research Council. First published in The Media Online, 28 May 2019. My career has been built on the fact that people love to read, whether […]
Over the past few years much has been said about the demise of print and the perception that the traditional printed word is no longer the force it used to […]
In this PrintPower case study, Ikea shows how print advertising can catalyse just as much social conversation. Magazine ads might have more limited reach in our digitally-obsessed world. But it […]
The theme for this week of print advertisements seems to focus on issues of wildlife, the environment and women; those elements of our world that, to a large extent, remain […]
When foreign correspondent to Turkey, Deniz Yücel’s “arrest sparked a deep crisis in Turkish-German relations,” his colleagues at Die Welt commemorated the first 300 days of his time with a design […]
If you want to experience what it must be like for an illiterate child, the winning print advertisement selected by Grey Bangkok’s chairwoman/CCO, Jureeporn Thaidumrong, “When you can read everything, […]
Half the population in Great Britain read newsbrands via mobile devices every week. This is data from the latest PAMCo Print & Digital study on the consumption of newsbrands. More […]
It is a fact that Facebook is a “social-media colusses” as this Bloomberg opinion piece highlights. However, the Editorial Board that took up this story has a stronger case to […]
Discover the effectiveness of newsbrands: That is the tagline for Newsworks. This Heinz print ad, is “a great reactive ad” that was published in a newsbrand title.
Solve, is the name of the agency in Minneapolis where Sean Smith is executive creative director and partner. Thinking of a print creative as a visual solution is an interesting take. […]
“Which works best – text or images?” This self-titled Newsworks article compares the data between ads that are text only, image only and a combination of both, in determining the […]
“Ads24 presents Food for Thought” campaign, is selected as one of the best from six world regions at the INMA’s 88th-Annual World Congress in Washington, D.C.
The EU General Data Protection Regulation (GDPR) goes into effect today. Here is a White Paper published by Novation Consulting, which compares and contrasts the GDPR to the Protection of […]
Roy Morgan’s Single Source survey of 50,014 Australians aged 14+ shows that 80% of the population read or access newspapers, in an average 7 day period, via print or online […]
After interrogating the digital spend for Lidl, head of Media Sam Gaunt admits that “the digital media marketplace” has so far been skewed. This Marketing Week article discusses more of […]
These ads show that when a compelling argument is brought alive by a creative in print, “simple ideas make a difference”. GPS Lifetime Magazine REPRO Foundation Apple Kokopelli Hostels Sometimes […]
At the recently held INMA Media Subscriptions Summit in London, the INMA released this report, which unpacks the case studies, presentations and questions discussed.
Last year, 46% of the total US adult population still read the news in print exclusively. Gary Meo is Senior Vice President and Sales Director, Newspaper Media at Nielsen Scarborough […]
After a period of intense data validation, The Publisher Research Council (PRC) is pleased to announce that the first ever Publisher Audience Measure Survey (PAMS) is live and available to […]
“Print that is just print” is what this week’s guest judge, Emily Beautrais at Clemenger BBDO, Wellington, defines as the magic of the medium. Her selections are: http://www.bestadsontv.com/ad/93610/The-Chaeli-Campaign-Motivation http://www.bestadsontv.com/ad/93680/Joy-Fuck-Traffic http://www.bestadsontv.com/ad/93668/Eurowings-Just-fly-there-Floating […]
Print delivers a message with a confidence that underlines the commitment behind it The above is quoted from a Coca-Cola case study by PrintPower. Read about the power of print […]
This Masters Thesis summary from Cynthia Young discusses the heart of journalism and the opportunities it offers for audience design.
Guest Judge, Per Pedersen, chose The Wild Detectives Bookstore and Volkswagen as the winner and runner up ads, this week, because they simply make the point. http://www.bestadsontv.com/ad/93538/The-Wild-Detectives-Bookstore-Bathroom http://www.bestadsontv.com/ad/93447/Volkswagen-One-Accident-Is-Enough-Island http://www.bestadsontv.com/ad/93534/Pelikan-Dolar http://www.bestadsontv.com/ad/93523/PAVE-Play […]
A recent study by ebiquity: Re-Evaluating Media Research, “found that newspapers’ performance outperform marketers’ perceptions” of the channel’s inherent strengths. It is good news that print media enjoys higher levels of […]
Neighbourly, Stuff Fibre and energyclubnz are the three business units that media company Stuff has created to diversify revenue. This article discusses the strategy and thinking behind diversification.
This market research update from Roy Morgan shows that 27.9% Australians prefer radio for breakfast. It also shows that reading a print or online newspaper is a favourite breakfast time […]
The theme in Sharon Edmondston’s selection of the best print ads this week, have a particular focus on public, charitable interests. She is Creative Director at M&C Saatchi, Sydney. http://www.bestadsontv.com/ad/93197/WWF-Burning-Elephant http://www.bestadsontv.com/ad/93124/International-Day-of-Forests-Save-Forests […]
Guest judge, Javier Campopiano, believes that the best print ads make you want to linger long enough to “get the idea”. He selected the Shutterstock ad as this week’s winner. […]
The power of print advertising: to build and strengthen brand recognition. http://www.bestadsontv.com/ad/92717/Zero-Discrimination-Day-End-Blood-Discrimination http://www.bestadsontv.com/ad/92677/McDonalds-1-Dirham-Coin-1-Dirham-Cone http://www.bestadsontv.com/ad/92684/KKT-Orthopedic-Spine-Center-Bahrain-Painkillers-Alligators http://www.bestadsontv.com/ad/92649/Novartis-Bicycle http://www.bestadsontv.com/ad/92651/Red-Cross-Blood-Donation http://www.bestadsontv.com/ad/92596/Simba-Sponge-Highly-absorbent-sponge
Natasha Fourie is a strategist at The Space Station and in this article she addresses four strategies for planners and marketers to use as they navigate the challenges that come with […]
Author, editor and expert in print media, Danette Breitenbach, covered the PAMS Launch presentation at the Bryanston Country Club on 13 February, 2018. Her reflections from the day are in […]
The PAMS 2017 questionnaire was in field from July-November 2017 and measured audiences across all reading platforms. The main objective of the study was to “provide an innovative ‘Gold Standard’ […]
Alex Bilmes, Editor of Esquire, believes magazine trends in 2018 will pursue a strategy to go more upmarket in an effort to drive magazines sales upwards. This article in the […]
The proof is simple: “magazine brands help tell stories and sell products for advertisers”. This article illustrates how and why. Proof that magazine media still deliver the best results for […]
This study by Magazine Networks suggests advertisements in print magazines and newspapers add a branding dimension to a campaign.
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] This Media Update article expands arguments on the efficacy of print. [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
A PrintPower article by Director Scott Manson of OgilvyOne on the unique qualities of print.
TouchPoints Factoid – Magazine Use
The Measuring the Effectiveness of Print Media in an Integrated Media Plan report, sponsored by Brand Science and published by Print Power, analyses the effectiveness of print media advertising across […]
For a branded view of this report and the 250 other measures in BrandMapp please contact Stuart Lowe at WhyFive on firstname.lastname@example.org. The BrandMapp 2017 Print Media Report