Power of Print: Impressions of reach and frequency

About 15 months ago, the FT began creating an audience mapping tool for digital that would, calculate audiences across platforms and plan campaigns based on reach. Here is The Financial Times creates audience mapping tool to boost repeat ad sales Please follow and...

Best of Print Ads: First prize for safety

This winning print advertisement is by Fields360 in Brazil. It is an important reminder of the dangers of distracted driving. Creative: Traffic also responds. Don’t text and drive. Client, ANTT.  Agency, Fields360, Brazil. Creative: The HEART of a No....