About 15 months ago, the FT began creating an audience mapping tool for digital that would, calculate audiences across platforms and plan campaigns based on reach. Here is The Financial Times […]
Stuff is New Zealand’s largest media company and in April this year it embarked on a campaign to re-design all nine of its newspapers. Here is what one reader had […]
This winning print advertisement is by Fields360 in Brazil. It is an important reminder of the dangers of distracted driving. Creative: Traffic also responds. Don’t text and drive. Client, ANTT. Agency, […]
Luxury brands have a long held romance with printed paper and in this article PrintPower, Peter Howarth, argues for the consistency of traditional media even in an increasingly complex media […]
The theme for this week of print advertisements seems to focus on issues of wildlife, the environment and women; those elements of our world that, to a large extent, remain […]
What these three agency leaders help us understand from the latest PAMCo study is that advertising is both science and art. Their insight from the media tools and data the […]
On March 16th, 2009, the Seattle Post-Intelligencer went online-only believing that print is dead. In this article authored by Seattle PI’s former senior editor Levi Pulinnen, he asks editors to […]
Half the population in Great Britain read newsbrands via mobile devices every week. This is data from the latest PAMCo Print & Digital study on the consumption of newsbrands. More […]
Long-term memory encoding, engagement and emotional intensity are key research metrics identified in a brain science study underwritten by Newsworks and the Association for Online Publishing. The Newsworks article outlines findings from […]
With no winning “Best Ad” selected this week, guest judge Eugen Suman reminisces that these days, “you rarely find print work worthy of the history of the medium.” Eugen is […]
“Which works best – text or images?” This self-titled Newsworks article compares the data between ads that are text only, image only and a combination of both, in determining the […]
In this interview, on the Redzone Channel with Editor in Chief Jeremy Maggs, the PRC’s Research Consultant Peter Langschmidt, discusses “LSMs and the change to SEMs“. The Redzone is South Africa’s […]
An increasing number of Latin American women, from Argentina, Brazil, Colombia and Mexico are breaking the glass ceiling and starting-up digital native media companies. In fact, this Inflection Point Study, points out that over […]
The Reuters Institute for the Study of Journalism at Oxford has published its seventh annual Digital News Report. More than 74,000 people in 37 markets were surveyed to create the “most […]
Guest judge, Alvaro Rodrigues is CEO and CCO at Fullpack, Brasil. His first place selection goes to Forbes Magazine Brasil. Forbes Brasil Magazine. Female versions of the most iconic billionaires […]
This Marketing Week article, How newspapers can convince advertisers to return to print, highlights all the major arguments for why print remains the most effective medium to increase PROI. You can […]
After interrogating the digital spend for Lidl, head of Media Sam Gaunt admits that “the digital media marketplace” has so far been skewed. This Marketing Week article discusses more of […]
Jeremy Craigen, Global CCO at Innocean Worldwide, counters digital natives and applauds art direction in this week’s selection of the winning and runner up best ads in the print category. […]
This Roy Morgan study found that catalogues are the media most Australians prefer for alcoholic beverage purchases ahead of Internet search The chart below ranks the media for purchasing alcohol.
This PrintPower infographic highlights three inherent strengths of print.
This link takes to you to the Ebiquity study, Re-evaluating Media: What the evidence reveals about the true worth of media for brand advertisers. Here you can download the full report […]
Last year, 46% of the total US adult population still read the news in print exclusively. Gary Meo is Senior Vice President and Sales Director, Newspaper Media at Nielsen Scarborough […]
Print delivers a message with a confidence that underlines the commitment behind it The above is quoted from a Coca-Cola case study by PrintPower. Read about the power of print […]
This Masters Thesis summary from Cynthia Young discusses the heart of journalism and the opportunities it offers for audience design.
Guest Judge, Per Pedersen, chose The Wild Detectives Bookstore and Volkswagen as the winner and runner up ads, this week, because they simply make the point. http://www.bestadsontv.com/ad/93538/The-Wild-Detectives-Bookstore-Bathroom http://www.bestadsontv.com/ad/93447/Volkswagen-One-Accident-Is-Enough-Island http://www.bestadsontv.com/ad/93534/Pelikan-Dolar http://www.bestadsontv.com/ad/93523/PAVE-Play […]
A recent study by ebiquity: Re-Evaluating Media Research, “found that newspapers’ performance outperform marketers’ perceptions” of the channel’s inherent strengths. It is good news that print media enjoys higher levels of […]
Neighbourly, Stuff Fibre and energyclubnz are the three business units that media company Stuff has created to diversify revenue. This article discusses the strategy and thinking behind diversification.
Shelley Seale’s blog explores how head of audience at The Globe and Mail, Cynthia Young’s Audience Design Thinking, re-engineered its newsroom.
Do larger print advertisements generate greater attention and recall? Lumen eye tracking research suggests size does matter.
This market research update from Roy Morgan shows that 27.9% Australians prefer radio for breakfast. It also shows that reading a print or online newspaper is a favourite breakfast time […]
The theme in Sharon Edmondston’s selection of the best print ads this week, have a particular focus on public, charitable interests. She is Creative Director at M&C Saatchi, Sydney. http://www.bestadsontv.com/ad/93197/WWF-Burning-Elephant http://www.bestadsontv.com/ad/93124/International-Day-of-Forests-Save-Forests […]
This week the best print ads selected by guest judge Matthew Sharp Fera feature Lego, McCann, The Economist, Union Cafe, MacCoffee and the Associaçāo de Mulheres Contra a Violência http://www.bestadsontv.com/ad/93072/BMW-Motorad-Child-spirit http://www.bestadsontv.com/ad/92912/MacCoffee-Thomas-Edison […]
Guest judge, Javier Campopiano, believes that the best print ads make you want to linger long enough to “get the idea”. He selected the Shutterstock ad as this week’s winner. […]
The power of print advertising: to build and strengthen brand recognition. http://www.bestadsontv.com/ad/92717/Zero-Discrimination-Day-End-Blood-Discrimination http://www.bestadsontv.com/ad/92677/McDonalds-1-Dirham-Coin-1-Dirham-Cone http://www.bestadsontv.com/ad/92684/KKT-Orthopedic-Spine-Center-Bahrain-Painkillers-Alligators http://www.bestadsontv.com/ad/92649/Novartis-Bicycle http://www.bestadsontv.com/ad/92651/Red-Cross-Blood-Donation http://www.bestadsontv.com/ad/92596/Simba-Sponge-Highly-absorbent-sponge
The best print advertising utilises the inherent strengths of the medium and the winning ads this week combine both brand technological innovation and creative innovation. http://www.bestadsontv.com/ad/92591/KFC-FCK-Apology http://www.bestadsontv.com/ad/92550/Smart-Parking http://www.bestadsontv.com/ad/92572/Prezzemolo-Vitale-Andy http://www.bestadsontv.com/ad/92575/Honda-Change-Is-Here http://www.bestadsontv.com/ad/92463/Samsung-VC4000-ELEPHant […]
Natasha Fourie is a strategist at The Space Station and in this article she addresses four strategies for planners and marketers to use as they navigate the challenges that come with […]
Author, editor and expert in print media, Danette Breitenbach, covered the PAMS Launch presentation at the Bryanston Country Club on 13 February, 2018. Her reflections from the day are in […]
With PAMS (Publisher Audience Measure Survey) in field this month, the PRC (Publisher Research Council) discusses the advantages of the survey’s inclusion of brands, large sample size, innovative flooding technique, […]