Touchpoints

‘Touchpoints’, a robust quantitative study comprising 1,000 respondents across seven major metro areas conducted in October and November 2018, reveals that in the automotive industry, print advertising scores highly on key touchpoints driving this category

Press Release

Print advertising in the top 10 of consumer touchpoints

In the latest research commissioned by the Publisher Research Council (PRC), conducted using the global Touchpoints model developed by TNS Kantar Germany that measures a total of 23 consumer touchpoints, […]

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