The Publisher Research Council meets the needs of fast changing consumer reading behaviour through linked ES hub and currency donor research surveys

Who Are We?

The Publisher Research Council (PRC) is a non-profit company that represents the interests of both print and online publishers in South Africa. As a JIC (Joint Industry Council), we have representatives from Government, Advertisers and the AMF (Advertising Media Forum) serving on our technical committees.

We are owned by the major publishing houses and members include Tiso Blackstar Group, CTP Caxton, Independent Newspapers, Media24 and Associated Magazines. Currently the PRC members publish more than 700 newspapers and magazines in four different languages.

What We Do:

The PRC provides innovative “Gold Standard” Reader Audience Measurement founded on global and local best-in-class practice, expertise and resources.

We conduct large scale, representative audience and reading efficacy research on behalf of our members. This data is provided to bureaus who in turn supply media planning and crosstab software to media agencies and advertisers to inform effective advertising investment.

In 2017, we conducted six studies with over 76 000 respondents.

In 2018, we pioneered media research fusion in South Africa.

Publisher Research Council Mandate

  1. Commission and co-ordinate research which is required by, or is relevant to, the advertising, marketing and media industries.
  2. Commission, develop and provide an accepted cross platform readership currency research for the use of the advertising, marketing and media industries.
  3. Facilitate the incorporation of audited circulation data so that this metric can be synchronised with the readership panel measurement.
  4. Promote and maintain fair, reasonable and proper standards of audience research for print and digitally published media.
  5. Foster and maintain innovation in terms of research development.
  6. Support and foster additional collaborative media industry-wide research.
  7. Advance relationships and collaborate with other industry bodies to develop cross platform media research, including but not limited to IAB, BRC, MMA, AIP, MASA, AMF and ABC.
  8. Expand the base of membership and utilise membership contributions to fund ongoing media industry research.
  9. Educate the media planning and buying industry in respect of the utilisation of the findings of the research and the value and role of print and digitally published media formats.
  10. Develop and collate case studies, articles and white papers demonstrating the value of print and digitally published media.

Are people rich because they read or do they read because they are rich?

Insights from the South African Establishment Survey (ES) show that people who read earn more than their non-reading counterparts, across the entire spectrum of society. According to the ES only half of South Africans read newspapers and magazines monthly. However,...

Ads on premium sites more effective than those on social media

It's extremely interesting to see how the brain actually works when it comes to seeing adverts online! According to this article adverts that appear alongside premium editorial content are processed by the brain more effectively than those that appear alongside...

Digital and Print combined consistently deliver the greatest ROI

The Nielsen’s Advanced Analytics team has carried out numerous Media ROI (Return on Investment) studies over the past 3 years. Reading, i.e. Digital and Print combined consistently deliver the greatest ROI for every R1 spent than any other medium. The presentation can...

Peter Langschmidt on LSMs and the change to SEMs

In this interview, on the Redzone Channel with Editor in Chief Jeremy Maggs, the PRC's Research Consultant Peter Langschmidt, discusses "LSMs and the change to SEMs". The Redzone is South Africa's fastest growing brand and marketing communication website.

The EU General Data Protection Regulation: Should South African Organisations Care?

The EU General Data Protection Regulation (GDPR) goes into effect today. Here is a White Paper published by Novation Consulting, which compares and contrasts the GDPR to the Protection of Personal Information Act (POPIA).

Stuff New Zealand Shares its Revenue Diversification Transformation

Neighbourly, Stuff Fibre and energyclubnz are the three business units that media company Stuff has created to diversify revenue. This article discusses the strategy and thinking behind diversification.

How Design Thinking transformed Globe and Mail’s newsroom, audience reach

Shelley Seale's blog explores how head of audience at The Globe and Mail, Cynthia Young's Audience Design Thinking, re-engineered its newsroom.

Australians prefer radio for breakfast, TV after dinner

This market research update from Roy Morgan shows that 27.9% Australians prefer radio for breakfast. It also shows that reading a print or online newspaper is a favourite breakfast time media preference with 13.8% of Australians still preferring a print newspaper to...

How to manoeuvre through 2018 and come out the other side

Natasha Fourie is a strategist at The Space Station and in this article she addresses four strategies for planners and marketers to use as they navigate the challenges that come with a changing industry. BizTrends 2018: How to manoeuvre through 2018

PAMS: Fusing the future

Author, editor and expert in print media, Danette Breitenbach, covered the PAMS Launch presentation at the Bryanston Country Club on 13 February, 2018. Her reflections from the day are in this article.